How do Twitch streamers make money?

Twitch streamers make money through viewer donations, crowdfunded subscriptions and ‘Twitch bits’ (another type of viewer donation). They also earn money through ads, brand sponsorships and affiliate marketing. Some Twitch streamers also make money from YouTube videos or crowdfunding on Patreon.

  • Donations
  • YouTube
  • Patreon
  • Affiliate marketing
  • Sponsorships by brands
  • Merchandise
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  • Twitch Bits
  • Game sales
  • Ad revenue

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What Does Twitch Pay?

If your account balance exceeds $100, Twitch will pay you every 15-day if you have made a successful Twitch video.

How to make money on Twitch without being a partner

Let me be clear: It can be very difficult to make money streaming on Twitch if you are just starting.

You can’t make any money through subscriptions, Twitch Bits or game sales until you are a Twitch Partner or Affiliate. It’s almost impossible to make money with merchandise or sponsorships unless you have a large following.

There are four ways to start making money on Twitch, even if you’re not a Partner.

  • Donations
  • Patreon
  • YouTube
  • Affiliate marketing
  • Let’s take a closer glance at each one.
  • Donations

Twitch users love to donate money or ‘tips” to their favorite streamers. You can accept donations via a third-party service, even though Twitch Bits can only be accepted by Affiliates and Partners.

Start collecting donations by adding a button that says “Donate” to your channel. This button can be used with services such as PayPal, Streamlabs or Muxy.


YouTube ads can be made by uploading the best content to YouTube channels.

You could upload, for example, game compilations or interesting or funny clips taken from your streams.

It can be difficult to make money on YouTube, just like Twitch. Uploading videos to YouTube is a great way of attracting new viewers to your Twitch streams.


Twitch does not offer streamers many options to attract new viewers. YouTube offers extensive search capabilities, related video suggestions and personal recommendations to viewers.

All top Twitch streamers share their videos on YouTube regularly. Ludwig Ahgren, a popular Twitch streamer, posts a new YouTube clip every day.


It can be difficult to figure out how to make money with Twitch if you don’t have many followers. Unless you are an Affiliate, Twitch subscriptions can’t be taken advantage of.

If you have some regular viewers who enjoy your streams, you might be able to incentivize them by asking for money on Patreon each month in return for the rewards you create.

You could, for example, offer patrons exclusive video content or share top gaming tips.

Affiliate Marketing

You can also earn money on Twitch by sharing affiliate links, which is not to be confused for becoming a Twitch Associate.

Affiliate marketing involves promoting offers online and earning a commission or fee for each sale.

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It sounds pretty great, right?

Amazon Associates is the most popular way streamers can make money through affiliate marketing. You can link to Amazon products and receive a share of any sales made by your viewers.

LootCrate and Play Asia are two other popular affiliate programs among Twitch streamers.

Set up the Amazon Blacksmith extension to get started with Amazon. This extension is used by many Twitch streamers to promote the gear they use.

How to make money on Twitch by having a regular audience

It’ll be much easier to make money on Twitch once you have a loyal audience. You can also make some extra cash in two other ways.

  • Sponsorships by brands
  • Merchandise
  • Brand sponsorships

To land sponsorship deals, you don’t have to be a Twitch Partner or Affiliate. However, it would be helpful to have a large audience that brands want to reach.

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